innovate big

make fantasy a reality, it’s more fun for everyone

Last April we fantasized about a new business landscape that was driven primarily with people’s interests (read “your interests”) in mind. In this world, companies would be transparent and worked to meet your expectations first as opposed to focusing entirely on financial projections. These companies would actively work alongside you to provide valuable products and services.

This fantasy has now become a reality.

On March 26th, the dotherightthing community will be announcing the social performance rankings of Starbucks, Whole Foods Market and Wal-Mart. This is just the beginning of an effort to rank hundreds of others and allow people to collaborate with the companies they care about.

In the next few months, we will be facilitating more dialogue as companies continue to show interest and participate with us (pioneers like Whole Foods Market have already taken an active role). Of course, none of this would have been possible without the support and participation of the dotherightthing community. Thank you and have fun.