innovate big

making sense of innovation

In a great interview with Scott Berkum, Guy Kawasaki discusses several prevalent misconceptions about innovation.

Innovation is not much different from entrepreneurship. Successful innovation and entrepreneurship require a combination of creativity, execution and timing. Innovation is complex and it’s about more than just new epiphanies and inventions. Think instead about the iPod or Starbucks experience.

[ creative idea + great timing + nearly flawless execution = successful innovation ]