an honest business model innovation?
February 8, 2008 – 1:50 pmI think we will probably see a lot more collaborative partnerships with purpose like the one recently announced between Coca-Cola and Honest Tea.
For more, check out their very candid blog post entitled “The Next Stage of Growth – An Honest Deal“ by Honest Tea co-founders Seth and Barry. Kudos to the Honest Tea team for structuring such a creative deal and I look forward to hearing how things work out after all is said and done.
