Comments on: befriend innovation not invention http://innovatebig.com/index.php/2008/05/11/befriend-innovation-not-invention/ creating something from nothing by Rod Ebrahimi Mon, 30 Mar 2009 05:34:59 -0700 http://wordpress.org/?v=2.8.2 hourly 1 By: Tom Daly http://innovatebig.com/index.php/2008/05/11/befriend-innovation-not-invention/comment-page-1/#comment-2140 Tom Daly Fri, 31 Oct 2008 16:38:29 +0000 http://innovatebig.com/index.php/2008/05/11/befriend-innovation-not-invention/#comment-2140 well said... very insightful. In my experience so far, it seems like invention gets higher billing than innovation (unfortunately). When there's a problem, people tend to think "software" will solve it. But as Seth Godin's Purple Cow concept suggests, innovation—what he terms a"Soft Innovation"—is most often less expensive and substantially more successful. The confusion between innovation and invention reminds of the prevailing confusion in the business world between design and decoration/presentation. well said… very insightful. In my experience so far, it seems like invention gets higher billing than innovation (unfortunately). When there’s a problem, people tend to think “software” will solve it. But as Seth Godin’s Purple Cow concept suggests, innovation—what he terms a”Soft Innovation”—is most often less expensive and substantially more successful.

The confusion between innovation and invention reminds of the prevailing confusion in the business world between design and decoration/presentation.

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