innovate big

notes from the trenches: do the right thing re-launch

It’s been exactly two years since we launched dotherightthing.com to connect people with the companies they care about. This time has gone by quickly but looking back now it was all part of the journey that made this latest re-launch possible. Once again I have been lucky enough to be surrounded by extremely talented people most of whom went above and beyond to make the impossible possible… isn’t that always the case? (particularly Loren Baxter, Ryan Daigle, Ryan Mickle, Carsten Lindstedt, Peyman Pakzad, Robert Hoekman Jr., Jarkko Laine, all our clients and partners, and support from the original dotherightthing.com community)

Here are some key “notes to self” I discovered personally and professionally the last two years, I will undoubtedly refer to and stay mindful of these going forward:

1. Passion and momentum are the only requirements – when the unknowns mount and things get out of hand (which is standard for most entrepreneurial endeavors) it is key to continually communicate passion for what you are trying to solve or deliver and encourage the same from those around you, this builds the momentum required to stay motivated and stay in motion; it’s not enough to set goals, product requirements, and agendas (although these are important) but rather to keep telling yourself and the world around you what you are driving toward regardless of the perceived risks at the time
2. Help others take on new responsibilities and be true to your own – when taking on an audacious project it’s important to let those around you step up and be accountable for things outside their comfort zones, of course you should do the same but always stay accountable and get it done, experiment and draw outside the lines but always find a way to deliver
3. When you think it’s easy enough make it easier – creating good products is about solving real-world problems in innovative and elegant ways. The original dotherightthing.com for example was innovative but intimidating for companies and the community at large… the expectations were tough to overcome for most people, making it difficult to get started let alone get engaged; stripping everything to the core components not only ensures a solid user experience but it can also be very empowering and the more empowering it is the more engaging it will be (twitter is a good example of simple yet empowering)
4. Stay lean but not mean – stay lean but, more importantly, stay compassionate; things will likely unfold naturally and there will be many tough decisions that need to be made but do this without being shrewd or losing focus
5. Cultivate patience and persistence, it’s best done together – things will never get done fast enough but staying persistent ensures that things will happen and there will be movement toward the objectives, don’t sweat the small stuff but push on and remember it’s all small stuff (from this great book)
6. Engage the world openly and transparently – in many ways this is what dotherightthing.com is all about, transparent and genuine discussions with the companies/organizations you care about

New changes that are worth noting:

1. more empowerment with less of that activist edge – dotherightthing.com now focuses on what can and should be done, not on the good or bad; this new focus creates an environment that encourages action from the community and participation from companies/organizations; the flower metaphor helps visualize this
2. the community can engage directly – we’ve added a basic follow feature that allows community members to follow the activities of others (thanks Robert; there is also mention of it in his new book)
3. smart email notifications – you will now be notified of activities on the site through email notifications that are delivered more or less frequently based on your clicks and interest, you can disable these anytime but we think you will find them useful
4. new extra usable and sexy design – as always we did a good deal of research, prototyping, and design to ensure that this latest release is both functional and extra sexy

We look forward to implementing your ideas too. Please don’t hesitate to post them here. We would like to empower the community to help shape dotherightthing.com’s future. What do you think?

Go post an idea!